사진=M&KPR제공
사진=M&KPR제공
Lympo is a company specializing in monetizing sports and health data via blockchain. Its token ? LYM ? will land in Korea on June 7. The LYM token has risen 600% in just three months, and so it is among the top 10 ICOs with the highest ROI(Return On Investment) in the world, in Q1 2018, according to Cryptonews.com.

(본지 '올 최고 수익률 암호화폐 '림포' 한국 상륙…올비트 상장 필두 공략 본격화' 제하 한글 기사 참조)

Lympo CEO 'Ada Jonuse' said that the company's crypto token LYM will be listed on Allbit (Upbit’s decentralized exchange) today. She visited South Korea from May 29 to June 3 and went on a busy schedule, consisting of interviews, meetups, and lectures.

According to Ada, "Lympo had some fruitful meetings with Korean companies. We will continue to strive to make LYM available on more Korean exchanges and Allbit is just the beginning."

Lympo has maintained a stable uptrend throughout the post-ICO period and received lots of attention in the crypto market and worldwide. In the background, an interesting strategy was carried out that is unusual for a startup.

With Lympo, users will be rewarded in two ways.

First, they will be able to do fitness challenges, created by sponsors (sports companies, gyms, etc) and after completing the challenge they will get a certain amount of LYM tokens.

Second, users can allow to make their exercise data available to companies (sports apparel/equipment companies, health insurance companies, etc) who want to use user’s real data and the users will be awarded LYM too.

The company understands that their target users are interested in sports and fitness and so Lympo has focused on partnerships with sports influencers. As a result, they signed a partnership with women's tennis world superstar Caroline Wozniacki (2nd in the world ranking) in April and also signed a major partnership deal with the NBA’s Dallas Mavericks in May.

It is also noteworthy that Lympo, which has landed in Korea for the first time through overseas large and medium-sized exchanges, such as Bitfinex, Kucoin and GATE.IO, managed to maintain its upward trend until now, despite general instability in the crypto markets.